The point of advertising is to sell product. Whether internet, print or broadcast, national or regional, advertising is not successful unless it helps generate revenue. When you pay to place your ad in the media, you must get results.

With nine retail stores in seven states and an annual budget of over one million dollars for local media promotion or one client, we have much experience to share.

Our national advertising campaigns (annual budgets well over one and a half million dollars) were the backbone of a marketing campaign that developed a mailing list of over two million names.

The Process
Advertising is paid sales messages placed in print, broadcast or internet media. Every company must analyze how it wants to divide its marketing dollars between advertising, trade shows, public relations and collateral material. The goal is to achieve the most effective mix from all the available marketing options.

If an advertising budget is already established, then the most effective media must be selected and powerful creative produced. Alternatively, a company can develop its media strategy from an objective based plan, establishing its budget based on estimated dollars needed to reach a desired sales target.

Trade magazines are still the most effective media to introduce new ideas or products. Web sites are the most effective way to provide information for potential customers.

We will work with you to budget, allocate, create and measure your advertising.