Milldam Monthly: It’s Beginning to Look a Lot like the New Year


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Issue: #40
Dear Adam :
Happy Holidays from Milldam Public Relations!
December’s Milldam Monthly celebrates the season with the return of the always popular Holiday Gift Guide! This year’s list includes many of the tech gadgets you’ll want to consider while holiday shopping for others……..or even yourself.
In addition, the newsletter offers a fascinating visual history of the transformation of Silicon Valley: from verdant orchards to the high-tech center we recognize today. The seeds of America’s technology heartland were planted in what was once some of the country’s most fertile farmland.
We’ve kept up a busy December, wrapping up year-end projects and planning campaigns for launch in 2016. But, I still managed to swing through Gartner Data Center, one of the industry’s premier conferences held annually in Las Vegas. It was a great event to end our travel for 2015!
As always, if you are looking for PR advice or have questions regarding marketing strategy, please feel free to reach out. In the meantime, follow us on our social media channels to stay informed about what Milldam Public Relations and our clients are up to.
Best Wishes for a Safe and Happy Holiday Season!
Adam Waitkunas
Milldam Public Relations
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Silicon Valley: From Prune Orchards to Capital of the Connected World
Present-day Silicon Valley is considered the center of the tech universe. But before companies such as Facebook and Yahoo were able to call the area home, it was known as the “Valley of Heart’s Delight” for its abundance of flowers and orchards. Prior to the growth of the computer industry, the fertile valley supplied one-third of the world’s prunes!
The tech hub began to form in the mid-1800’s when the San Francisco Bay Area became a center for military and commercial ships and overflowed with early telegraph and radio industries. Continuing its growth after the Second World War, William Shockley founded Shockley Semiconductor Labs in Mountain View, California — one of the major cities that makes up today’s Silicon Valley. Shockley Labs was the first-ever company to make transistors out of silicon rather than germanium, and was a critical step in changing the region’s identity from agriculture to technology.
At the same time, Stanford University was encouraging its graduates to stay local and help develop California under the concept of “regional solidarity.” Some of these graduates would go on to co-found or finance large companies such as Intel, AMD, and NVIDIA.
After the creation of the microprocessor and early home computers, the valley experienced rapid growth in the mid-eighties  and was home to new companies such as Apple, Oracle, Cisco Systems, and Sun Microsystems.
Once PCs and the Internet became mainstream, 1995-2000 welcomed Google, Yahoo, and eBay to Silicon Valley. The southern San Francisco Bay Area is still known for its agriculture, but today the “Valley of Heart’s Delight” is more recognized for its technological innovation than its prunes.
Read the full article,  “36 Photos Showing How Silicon Valley went from Prune Orchards to Center of the Tech World”

2015 Tech Gift Guide
Need some last minute gift ideas for the technology lovers in your life? We love sharing our annual gift-guide to give you some inspiration. Check out the latest and greatest gadgets on the market that are sure to be a hit this holiday season:
Ring Video Doorbell – Have you ever wanted to answer your door and talk to visitors even while you’re not home? Just install the doorbell wherever you’d like and the free app on your phone (compatible with Android and iOS). The product’s HD camera includes night vision and a built-in rechargeable battery.
Amazon Echo – This home audio speaker is designed to respond to voice commands. The hands-free product provides information, answers questions, and plays music. All you have to do is ask!
Mr. Coffee Smart Coffee Maker – Coffee lovers, listen up. This 10-cup programmable coffee maker allows you to adjust brew time and set an automatic coffee schedule. Have your coffee waiting for you before you leave for work or when you get home!
Crock-Pot Smart Slow Cooker with WeMo – Set up your smart device through the WeMo app in order to adjust your cooking settings from wherever you are. With the ability to monitor remaining cooking time, change cooking temperature, adjust cooking time up or down, or turn off the cooker even when you aren’t at home, it’s an essential tool for the home chef!
Samsung 4K Smart HDTV – With four times the resolution of HD, this 60-inch television has full connectivity for smart apps, a full Web browser, and access to favorite program choices. Samsung 4K Smart HDTV also features ConnectShare, so that you can watch videos, play music and look at photos through USB connection. Have the family over to watch some old videos and reminisce about past holidays!
Find out what else is on the list from “Holiday Gift Guide: 10 More Gadget Gifts for Techies” at

Data Center Knowledge Cites Future Resource Engineering in Article on Inefficient Cooling in Small Data Centers
Tim Hirschenhofer, Director of Data Center Engineering at Future Resource Engineering was interviewed by the publication and extrapolates on the growing trend of overcooling in data centers.
Read the article it in its entirety here.
Bluestone Energy Services Becomes OpTerra Energy Services
Leading energy solutions firm will retain its Norwell, Massachusetts offices, but is now rebranded as the Commercial and Industrial (C&I) Division of OpTerra Energy Services. Bluestone had been previously acquired by OpTerra Energy Services in 2011.
Read more about the recent change here.
Lars Strong of Upsite Technologies, Inc. is Featured by DatacenterDynamics
Strong reiterates that telco managers need to pay attention to their data center infrastructure as they become the hub for content and data distribution.
Read the blog at
Smart Grid News Features Future Resource Engineering’s Data Center Energy Survey Findings in Article on Data Center Efficiency
Future Resource Engineering uncovered more than 24 million kWh in energy savings that could result in $2.2 million in cost savings in data centers across the U.S. The firm also identified  $1.4 million in applicable utility incentives that could apply to these sites.
For more information, read the full article at Smart Grid News.
OpTerra Energy Services’ Commercial and Industrial Division Announces Addition of Three New Business Development Managers
The C&I Division has taken the next steps in its national expansionwith additional presence in the Texas, Colorado and Massachusetts markets. The moves were made in order to meet the growing demand for turnkey energy conservation services across the country.
Read the full article at
Capacity Media Features Hurricane Electric for PoP at Innovation Place
Tenants of Innovation Place are now able to meet their high speed IP transit needs and increased network capacity through the 100 Gigabit Ethernet (100GE), 10GE and GigE ports offered by Hurricane Electric. Located in Saskatoon, Saskatchewan, Canada, this Point of Presence is Hurricane’s latest North American expansion.
Upsite Technologies, Inc. Launches New Panel to Help Data Center Operators Manage Airflow in Wider Racks
Designed to seal openings in IT equipment cabinets and control airflow for optimized cooling effectiveness, the 23 inch blanking panel is a new addition to the company’s HotLok® line of products. The wider panel is the first snap-in blanking panel in the market designed exclusively for wider IT racks.
Read the full article at Mission Critical Magazine.

Server Revenues Rise in Third Quarter of 2015
Gartner’s latest server report found that global revenues rose 7.5 percent in the third quarter of 2015 on 9.2 percent higher shipments. Welcome news continuing from Q2 2014, when the server market posted a gain after 10 consecutive losing quarters.
Chief Operating Officer of Facebook Says Business School Won’t Help in the Tech Industry
Sheryl Sandberg, along with Facebook, believe that MBA’s are not required nor important when looking to work in the technology industry. Sandberg explains,  “In hiring at Facebook we care what people can build and do.”
Read on at
Industry Changes in Colocation
Bob Gill, research director of Gartner, outlines eight of the most recent trends in the colocation industry. The list includes bifurcation, the growing role of DCIM, edge computing, and the Internet of Things and Big Data.
For more information, read the article from Data Center Knowledge.
Switch Plans to Build SUPERNAP Data Center Complex in Grand Rapids, Michigan
Switch, which operates a large cloud campus in Las Vegas, plans to build up to 2 million square feet of data center space at the Michigan site, which will serve as its East Coast cloud hub. The project was confirmed after the passage of critical tax incentives by the state’s legislature.
Read the full article at

January  12-15
Grand Wailea Resort
Maui, Hawaii
January 13
Oregon Convention Center
Portland, Oregon
January 13
Ashurst, Broadwalk House
London, UK
January 17-20
Hilton Hawaiian Village Waikiki Beach Resort
Honolulu, Hawaii
January 23-27
Orlando Hilton
Orlando, Florida
January 26
InnoLoft at Constant Contact
Waltham, MA
January 26-28
Bismarck Event Center
Biskmarck, North Dakota
January 28
Courtyard by Marriott – LA Westside
Los Angeles, CA
January 31 – February 4
Rosen Shingle Creek Resort & Convention Center
Orlando, FL

About Milldam Public Relations

Concord, Massachusetts-based Milldam Public Relations is a full-service public relations firm that provides competitively priced communications, media-relations, event-management, social media, business-development, writing services, and outreach to small and midsize technology, energy, telecommunications and facilities companies.


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