Public Relations is often the most underutilized or overlooked weapon in the marketing arsenal.

Often simply establishing your company's strategy and an annual plan for public relations can start you toward an effective in house program. You can reap large rewards for a minimal investment.

We will work with you on either a project by project basis or an annual retainer.

The Process
Press releases are one of the simplest forms of Public Relations. And just because they are so obvious and easy to accomplish, they are often not given the attention necessary to achieve desired results, or even worse, are simply ignored.

A new brochure, a revised product, a new capability, or a new building all represent strategic opportunities to show and tell potential customers something new and exciting about your company and its capabilities.

The first step, and perhaps the most involved, is preparing a list of all media that would have an interest in telling their readers/viewers about your products and services. Don’t forget that in addition to editors, media reps are a big help in getting your releases published.

Next the release is written and photography is taken. The photography can be as important as the writing in motivating editors to print your release. These days most editors prefer to receive e-mail releases, which makes sending the release and its attachments a breeze.