Web Design
The explosive growth of the internet presents both a new marketing challenge and an exciting opportunity. Meddaugh Advertising can help you design an interactive web site so you can reasonably and quickly establish an effective presence in this new media.

First we help you establish an internet marketing strategy. Do you want to make sales, receive new inquiries, provide useful information, link to dealers and distributors, or simply display products and services? We establish your goals, keeping in mind that people will return to your site only if it is informative, dynamic or entertaining. A good web site is not just an ad, it is a source of significant or new information, a new way to shop, or a vehicle for entertainment.

Next we design your web site to be both interesting and efficient. Don't waste the viewer's time with graphics that take forever to load. Yet, your site should be as large as it takes to meet your marketing goals. Finally, we make certain your internet strategy dovetails with your other marketing programs to achieve maximum returns. If you would like to see examples of sites we have produced, visit Site Gallery.

Advertising
The point of advertising is to sell product. Whether internet, print or broadcast, national or regional, advertising is not successful unless it helps generate revenue. When you pay to place your ad in the media, you must get results. With nine retail stores in seven states and an annual budget of over one million dollars for local media promotion or one client, we have much experience to share. Our national advertising campaigns (annual budgets well over one and a half million dollars) were the backbone of a marketing campaign that developed a mailing list of over two million names.

Catalogs
Selling wood stoves through the mail is an unlikely business concept to be sure, yet that's just what we did. In the process, we were happy to receive three gold and silver awards from Catalog Age, but our real success was in increasing sales from 4 to 22 million dollars in just five years. Catalogs are our strength, and we will work with you in any way that will let our experience help you build your business.

Trade Show Displays
If you need help developing graphics for your display, booth or banner, Meddaugh Advertising design services can help. We'll work with you to create the image you want to present at a price you can afford.

Public Relations
PR is often the most underutilized or overlooked weapon in the marketing arsenal. Often simply establishing your company's strategy and an annual plan for public relations can start you toward an effective in house program. You can reap large rewards for a minimal investment. We will work with you on either a project by project basis or an annual retainer.

Direct Marketing
Direct marketing lets your prospect respond immediately with an order or an inquiry. You can use it with any media - web, print, radio, television, telephone, or mail. From publications to potpourri and software to stoves, we've sold them all by direct mail. Our direct response television commercials provided low cost inquiries targeted around our company stores. Today, all advertising is becoming more direct marketing oriented, and that's precisely our orientation. Whether consumer or business to business, we can help you from concept right through evaluation.

Digital Video Production
Industrial video production is now much less expensive due to the advent of digital video cameras and new post-production software. Video editing capabilities that were once the purview only of large production houses have now migrated to the desktop. Contact us to learn how Meddaugh Advertising can help you with your next video production.